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29 Nov 2005 Tony filmed new ad of diamonds in Guangzhou

 
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Joined: 27 Jan 2003
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Location: Hong Kong

PostPosted: Wed Nov 30, 2005 2:17 am    Post subject: 29 Nov 2005 Tony filmed new ad of diamonds in Guangzhou



Tony has no new film recently, but a diamond company offered him NT$50 million (around HK$11.4 million) to feature in their new ad. Besides the high paid, the production team was as strong as a big movie, with Stanley Kwan being the director, and William Chang being the art director.

The new ad would be filmed in Guangzhou. Tony would be acting himself in the ad, hence there would be a number of scenes of Tony in movie sets. The diamond company aimed to target very high end customers. They thought Tony's devotion and perfection to work suited the image of "impossible perfect" of their products, and they were willing to pay a high price to have Tony to present their products.

Tony received HK$10 million for his earlier ad for Head & Shoulders Shampoo. This time, his pay jumped even higher, plus a budget of NT$10 million for production, and NT$1 billion for promotion.

As for Stanley Kwan, he is preparing for his new film about the famous actor of Peking Opera Mui Lan Fong, and already raised HK$80 million for the production. Tony is the best actor for the role.

梁朝偉收5000萬賣鑽石

梁朝偉(偉仔)許久沒有新作推出,但他近來卻被鑽石廠商相中,開出五千萬元的代言價碼,請他拍攝廣告。除了酬勞驚人,廣告拍攝班底也都是一時之選:關錦鵬出任導演、張叔平負責美術設計,簡直媲美電影大卡司大製作。
偉仔的新廣告在廣州拍攝,他在片中演的就是自己,因此有許多在片場的戲中戲。廠商認為,由偉仔代言的鑽飾,鎖定都會雅痞和金字塔頂端的消費客層,而他對工作的投入和力求完美,與產品強調「不可能的完美」訴求相當吻合,因此願意高價請他代言。

廣告由關錦鵬執導

過去他為海倫仙度絲洗髮精拍廣告時,代言費就已喊到一千萬港幣(約四千四百萬元台幣),這次改賣鑽石,酬勞又往上跳,至少有五千萬元台幣之譜。加上關錦鵬、張叔平這樣的鐵三角組合,製作成本就近千萬,而廠商阿莎力地表示會投資上億廣告預算,強力播送。

至於導演關錦鵬,這回和影帝合作,會擦出什麼火花,相當令人期待。而他籌拍中的新片,講述一代名伶梅蘭芳的故事,八千萬元港幣(約三億五千萬元台幣)的資金已籌措完畢將開拍,偉仔正是最佳男主角。

Check out the ad at: http://www.tonyleung.org/multimedia/media/Ad_Diamond_2005.wmv
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