New on Tony's Intel Ad

[lemonberry]

偉仔坐女人大腿賣電腦


偉仔坐女人大腿賣電腦

【黃一平╱台北報導】梁朝偉（偉仔）被世界半導體龍頭英特爾（intel）相中，與英國黑人歌手席爾（Seal）、足球巨星皇馬隊英格蘭前鋒歐文（Micheal Owen）合拍「centrino」技術的新廣告。他不但被擺在廣告最前面顯示他的份量，還坐上女模特兒大腿上，讓所有影迷羨幕女模特兒的福利！
偉仔主演的《2046》在美國各地播放很受歡迎，國際大公司英特爾看上他的銀幕魅力，邀請他與足球、樂壇巨星合拍新廣告。這支廣告是為宣傳「centino」技術為筆記型電腦帶來的娛樂效果，廠商讓三位巨星坐在演員腿上拍廣告，強調「身歷其境」的效果。


席爾歐文參一腳
偉仔是主角裡唯一的東方面孔，且是三位主角裡首先露面的，可見廠商對他的重視。他八月飛到洛杉磯拍攝廣告，除與席爾、歐文合演的三十秒廣告，還另拍了中文、粵語兩種版本。廠商針對他《無間道》臥底警探的形象設計，讓他坐在模特兒腿上，講了兩句台詞：「證據就在這裡，不過代價會很高。」再以電眼攻勢，電得女模特兒兩眼發直，她還因讓偉仔坐大腿的福利，讓偉仔迷忌妒得牙癢癢。

[hamberger362]

Thanks Lemonberry for the news but I can't read china language. Can anyone translate in English, please? Thanks in advance for your helping.

[Gathoni]

hamberger, just go to TonyLeung, pictures, audio /video files, a guest has put in a clip with the ad. you can watch it while Lemonberry prepares the translation
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The strengthening of faith comes through staying with it in the hour of trial.

[Looney Tune]

Tony appeared in a commercial for Intel's new technology "centrino" alongside Michael Owen and Seal. In the ad, he appeared before the other two, indicating how much he is valued. The ad shows him sitting on a models lap, making all his fans envious of the female model.

As 2046 is well received in America, Intel invited Tony, Michael Owen and Seal to appear in an ad promoting Centrino technology, how it brings entertainment effect to a notebook.

Tony is the only Asian, and is the first to appear in the ad. He shot this ad at LA in August. Besides this 30 seconds ad with Owen and Seal, he also made a Mandarin and Cantonese version. The ad is based on his image as an undercover cop in Infernal Affairs. Sitting on the model's lap, saying "The evidence is here, but it comes with a high price." and flash his electric eyes.
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[mu99le]

thanks very much for the translation looney! now what i need the most is the clip of the ad. anybody has straightforward link to it? i haven't been to Springlight because now they upload videos in the place where you have to register and download a software to download things there, so it's quite troublesome.
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"Soon we must all face the choice between what is right...and what is easy"

[Gathoni]

Yeah, Looney, thanks very much! And that line tag about the evidence is so so macho!
_________________
The strengthening of faith comes through staying with it in the hour of trial.

[hamberger362]

Thanks for the translation, LOONEY.

[mu99le]

Intel Ad Campaign Showcases Benefits of Intel(R) Centrino(R) Mobile Technology for Entertainment On-the-Go
Monday September 26, 8:00 am ET


SANTA CLARA, Calif.--(BUSINESS WIRE)--Sept. 26, 2005--In its fall advertising campaign breaking this week, Intel Corporation showcases the digital entertainment benefits of the Intel® Centrino® mobile technology platform for laptop PCs. The eight-country campaign consists of television, print, online, retail and outdoor elements.

"As computing and communications converge, Intel technology innovation continues to reshape how people live, work and play," said Eric Kim, vice president and co-director of Intel's Sales and Marketing Group. "Intel's fall advertising campaign specifically promotes the benefits of Intel's innovative mobile platform technology and the new and exciting ways Intel is transforming the digital entertainment experience for people around the world."

Ads for Intel Centrino mobile technology take a fun and humorous approach to address how consumers worldwide are increasingly interested in using their laptop PCs as all-in-one entertainment systems that can be used almost anywhere, anytime, without wires. The campaign promotes the benefits of the brand as the essential technology ingredient for the ultimate mobile entertainment experience around and outside the home.

The television ads feature well-known entertainment personalities sitting on consumers' laps. Each celebrity -- actors John Cleese, Lucy Liu and Tony Leung; singer Seal; pro skateboarder Tony Hawk; and soccer star Michael Owen -- represents different entertainment genres, such as games, movies and music. The metaphor of an entertainer sitting on the consumer's lap in place of a laptop PC illustrates how Centrino mobile technology enables a vibrant, realistic mobile entertainment experience.

"The ads creatively use personalities that are well-recognized worldwide in a memorable way to effectively reinforce the brand attributes and benefits of Intel Centrino mobile technology for entertainment," said Kim. The print ads will feature the blue and magenta Intel Centrino mobile technology logo and deliver quick benefit statements on digital entertainment, such as "For incredible movie experiences in your lap, get Intel Centrino in your laptop."

The Intel Centrino mobile technology platform includes a mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work together. In addition to wireless networking capability, the technology platform enables extended battery life, thinner and lighter laptop PC designs and outstanding mobile performance. Since its introduction in 2003, more than 200 laptop PC designs have been introduced based on Intel Centrino mobile technology.

McCann Worldgroup in New York created the television, print, online, outdoor, retail and promotional advertising for the campaign that runs through the end of the year.
_________________
"Soon we must all face the choice between what is right...and what is easy"

[Gathoni]

Brilliant concepts Intel has, just brilliant! Thanks Mu99le!
_________________
The strengthening of faith comes through staying with it in the hour of trial.

[lemonberry]

Intel Campaign Puts Celebrities In Your Lap
By Kevin Newcomb | October 5, 2005

The online elements of Intel's new ad campaign promoting its Centrino mobile technology will begin in earnest this week.

The campaign uses humor to show how a Centrino-powered laptop can bring your favorite entertainer to your lap -- literally. The TV and print ads, launched last week, show international celebrities from movies, sports, or music sitting in someone's lap where their laptop computer should be. Stars include actors John Cleese, Lucy Liu and Tony Leung; pro skateboarder Tony Hawk; soccer star Michael Owen; and singer Seal.

The online ads will be similar, implemented in Flash and streaming video on a range of Web sites, including America Online, Yahoo!, VH1, NYTimes.com, and ESPN. Intel will also sponsor the popular tech-focused blogs Gizmodo and Engadget. The company will also use search engine marketing to drive users to micro-sites created specifically for the campaign on Intel's Web site.

A centerpiece of Intel's online strategy is a 24-hour homepage takeover on Yahoo!, set for Thursday. The creative, featuring Tony Hawk, will be "fun, not particularly intrusive, and entertaining," Sean Connolly, Intel's worldwide director of advertising, told ClickZ News.

This campaign represents the first fruits of Intel's relationship with its new agency of record, Interpublic's McCann Worldgroup in New York. McCann Erickson created the TV, print, outdoor, retail and promotional advertising for the campaign that runs through the end of the year. McCann sister agency MRM handled the online work, and R/GA handled Web site creative.

It's also the first campaign launched under Eric Kim, Intel's new VP & GM of sales and marketing. Kim spoke at Advertising Week in New York last week about the challenges Intel faces as an "ingredient brand." It must appeal to end users to create demand which will persuade OEMs to put Intel chips in their products.

"Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand," Kim said. "We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand."

The fragmentation results from the various technology and marketing groups working on separate chips. To counter that, Intel has turned to a single agency -- McCann Worldgroup -- to develop campaigns for its various brands, under a single master brand. The various campaigns will push the benefits of Intel's chips for entertainment, mobility, or power, while keeping the overall Intel brand front and center.

Intel relies on different media to address the diverse audiences, with online playing a larger role in its business-to-business campaigns, and a smaller role alongside TV, print and retail channels for its consumer-facing campaigns, Connolly said.

Intel's primary target is a consumer in the market for a new laptop. Connolly said laptop users tend to be more affluent, and more highly educated, and come in several sub-segments. Those groups include tech-savvy families, looking for a laptop as a second PC for the home; heavy travelers, who need a laptop for mobility; and style-conscious users who choose a laptop over a desktop PC for aesthetic reasons.